01
Concept and production.
We conceived and produced the intervention of the McDonald's restaurants, transforming part of their spaces into settings inspired by Wednesday.
Brand experience
Halloween, Wednesday style
Before its Netflix premiere, the world of Wednesday came to McDonald's restaurants with a Halloween experience designed to spark the public's curiosity.
- Client
- Netflix
- Sector
- Entertainment
- Year
- 2022
- What we did
- Concept and production · Props · Fan engagement
The challenge.
Use Halloween to introduce a series the public hadn't seen yet.
The personality of Wednesday had to be recognisable inside a restaurant —its dark aesthetic, its mystery and its particular sense of humour— and in a way that invited visitors to step into that world, not just look at it.
What we did.
02
Props.
Lighting and props —tombstones, ravens, skulls and candelabra— built an eerie atmosphere full of details to discover.
03
Fan engagement.
To give the public a role in the experience, we added spaces dedicated to the pendulum and palm reading. The visit to the restaurant became an invitation to explore the series' mystery during Halloween.
Gallery.
Experience video.
Results.
An in-person experience that brought the world of Wednesday to the public before its premiere and turned a Halloween promotion into a first encounter with the series.
- Halloween 2022 The experience brought the world of Wednesday to McDonald's restaurants ahead of the series' premiere on Netflix.
- 2 spaces The pendulum and palm reading gave the public an active role within the experience.
- Bespoke props Tombstones, ravens, skulls and candelabra turned the restaurant into a setting inspired by the series.